The rise of digital technologies and open innovation has revolutionized innovation practices, creating new opportunities for moving born-physical open innovation settings to metaverse-like virtual environments. This study explores a virtual corporate-startup collaboration program in the energy industry to understand how digital feature usage facilitates trusted relationships and enables successful pilots. This article presents a framework that emphasizes the strategic use of digital information and interaction features for targeting and bonding with partners. Program managers can tackle the unrealized metaverse through ubiquitous program management and overcome social barriers through adaptive social engineering of digital interactions. This article also provides an outlook on evolving technologies and hybrid designs.

中文翻译：

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开放创新在元宇宙中的潜力：利用数字功能与合作伙伴建立信任


数字技术和开放式创新的兴起彻底改变了创新实践，为将原生物理开放式创新环境转移到类似元宇宙的虚拟环境创造了新的机会。本研究探讨了能源行业中的虚拟企业与初创企业合作计划，以了解数字功能的使用如何促进信任关系并实现成功的试点。本文提出了一个框架，强调战略性地使用数字信息和交互功能来确定合作伙伴并与合作伙伴建立联系。项目经理可以通过无处不在的项目管理来解决未实现的元宇宙，并通过数字交互的自适应社会工程克服社会障碍。本文还提供了对不断发展的技术和混合设计的展望。