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How do digital startups manage their activities? Insights and opportunities for business process management
Information Systems and E-Business Management ( IF 2.3 ) Pub Date : 2024-08-05 , DOI: 10.1007/s10257-024-00683-1
Mahendrawathi ER , Natasha Ratna Puspita Mulyono , Ivan Althirafi Rentio , Ika Nurkasanah

Business process management (BPM) aims to help organizations manage their business processes. Startups differ from established firms as they go through different phases of prospecting, developing, and exploiting the new venture. Startups begin to focus on the organization of their processes after they reach the exploiting (scale-up) phase. Digital startups are unique as information technology (IT) becomes the business model itself. These unique characteristics raise a question: how do digital startups at the scale-up phase manage their business processes? To answer the question, two case studies on digital startups in logistics providers are conducted. The case studies are designed to be inductive in nature. Grounded Theory Method (GTM) is used for data collection and analysis. Data is collected via interviews and supporting documents. The BPM capability provides the basis to create guiding questions for the interviews. The interview results are analyzed with a grounded theory approach of open, theoretical, and selective coding. To derive a new theory, cross-case analyses are conducted. Findings from two digital startups allow us to identify important categories that play a role in how digital startups manage their activities: industry and stakeholders, digital offerings, organic structure, process management, performance measurement, employee training and culture. We further theorize that the competitive nature of startups makes them customer-centric and focus on agility. Digital startups continuously improve their product and conduct adaptive process experimentation involving a cycle of process identification, IT-based process implementation and process adaptation. The supporting capabilities that enable the process management of digital startups are agile people and culture and organic structure.



中文翻译:


数字初创公司如何管理他们的活动?业务流程管理的见解和机会



业务流程管理 (BPM) 旨在帮助组织管理其业务流程。初创公司与老牌公司不同,因为它们经历了探索、开发和利用新企业的不同阶段。初创公司在进入开发(扩大规模)阶段后开始关注其流程的组织。随着信息技术 (IT) 本身成为商业模式,数字初创企业变得独一无二。这些独特的特征提出了一个问题:处于规模化阶段的数字初创公司如何管理其业务流程?为了回答这个问题,我们对物流提供商的数字初创公司进行了两个案例研究。案例研究本质上是归纳性的。扎根理论方法(GTM)用于数据收集和分析。数据是通过访谈和支持文件收集的。 BPM 功能为创建面试指导性问题提供了基础。采用开放式、理论性和选择性编码的扎根理论方法对访谈结果进行分析。为了得出新的理论,进行了跨案例分析。两家数字初创公司的调查结果使我们能够确定在数字初创公司管理其活动中发挥作用的重要类别:行业和利益相关者、数字产品、有机结构、流程管理、绩效衡量、员工培训和文化。我们进一步推测,初创公司的竞争本质使其以客户为中心并注重敏捷性。数字化初创公司不断改进其产品并进行适应性流程实验,涉及流程识别、基于 IT 的流程实施和流程适应的循环。 实现数字化初创企业流程管理的支持能力是敏捷的人员、文化和有机结构。

更新日期:2024-08-06
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