A robust and positive brand image, intertwined with a strong sense of place attachment, creates a symbiotic cycle that fuels customer loyalty and ignites the desire for a return visit. By leveraging a quantitative research approach and employing rigorous statistical methods, three distinct studies were conducted. The first study, primarily exploratory, was aimed at scrutinizing the psychometric attributes of the data collection instrument (n = 304). The ensuing confirmatory study sought to validate the results extracted from the exploratory factor analysis (n = 305). The third study was designed to examine the mediating influence of place attachment in the relation between the city of Lisbon's brand image and the revisit intention (n = 355). The data analysis revealed that brand image directly propels the revisit intention; however, when place attachment is introduced into the model as a mediator, the impact of brand image on revisit intention diminishes. These findings imply that when revisit intentions are evaluated, the significance ascribed to place attachment supersedes that ascribed to brand image.

中文翻译：

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超越持久印象：探索品牌形象对重游意图的影响，揭示地方依恋作为中介机制


强大而积极的品牌形象与强烈的地方依恋感交织在一起，创造了一个共生循环，增强了客户忠诚度并激发了回访的欲望。通过利用定量研究方法并采用严格的统计方法，进行了三项不同的研究。第一项研究主要是探索性的，旨在审查数据收集工具的心理测量属性（n = 304）。随后的验证性研究试图验证从探索性因素分析中提取的结果（n = 305）。第三项研究旨在检验地方依恋在里斯本市品牌形象与重游意向之间关系中的中介影响（n = 355）。数据分析显示，品牌形象直接推动重游意愿；然而，当地方依恋作为中介被引入模型时，品牌形象对重游意图的影响就会减弱。这些发现意味着，当评估重游意图时，地点依恋的重要性取代了品牌形象的重要性。