This research draws on social cognitive theory (SCT) with a view to understanding how consumers develop (un)sustainable consumption behaviours under environmentally imposed constraints, such as lockdown. Whilst most research on sustainable behaviours has focussed on selected and constructed environmental constraints, this research uncovers consumer behaviours in imposed environments. The study uses a two‐stage qualitative methodology. Stage 1 consists of 10 in‐depth interviews, which helped to achieve richer data collection among 42 people completing structured interviews in Stage 2. By using a bottom‐up approach, this study shows (1) how consumers develop agency in sustainable consumption, (2) how changes at a micro level induce consequences at the meso and macro level, and (3) how three distinct logics (finance, health and sustainability) shape consumer behaviours under environmentally imposed constraints. Recommendations are provided to retailers and government to foster sustainable consumption and agency during times of environmentally imposed constraints.

中文翻译：

---

可持续消费行为和环境约束中的消费者代理：多层次方法


这项研究借鉴了社会认知理论（SCT），旨在了解消费者如何在环境限制（例如封锁）下形成（不）可持续的消费行为。虽然大多数关于可持续行为的研究都集中在选定和构建的环境约束上，但这项研究揭示了强加环境中的消费者行为。该研究采用两阶段定性方法。第一阶段由 10 次深度访谈组成，这有助于在第二阶段完成结构化访谈的 42 个人中实现更丰富的数据收集。通过使用自下而上的方法，本研究展示了 (1) 消费者如何在可持续消费中发展能动性，( 2）微观层面的变化如何引发中观和宏观层面的后果，以及（3）三种不同的逻辑（金融、健康和可持续性）如何在环境约束下塑造消费者行为。向零售商和政府提供建议，以在环境受到限制的时期促进可持续消费和机构。