Efforts to mitigate climate change and address the energy crisis underscore the imperative of saving energy and reducing CO emissions. Drawing on random utility theory and equity theory, this study investigates how hotels as key hospitality players can motivate their guests to save energy during their stays. Discrete choice experiments show that behavior-oriented attributes directly affecting comfort are essential here. Guests of family-run hotels, as well as guests with higher environmental awareness, tend to accept lower room temperatures, while price discounts can compensate for guests' lower perceived attractiveness. The results of a full-factorial experiment reveal that consumers are more willing to engage in saving energy when the hotel also contributes to saving energy, which also impacts hotels’ overall attractiveness. The results contribute to making the tourism and hospitality industry more environmentally friendly. Implications show how hospitality managers can encourage consumers to adopt more sustainable behavior.

中文翻译：

---

以牙还牙：如何说服酒店客人尽自己的一份力量来减少能源消耗


减缓气候变化和解决能源危机的努力凸显了节约能源和减少二氧化碳排放的必要性。这项研究利用随机效用理论和公平理论，研究了酒店作为主要的酒店业参与者如何激励客人在住宿期间节省能源。离散选择实验表明，直接影响舒适度的行为导向属性在这里至关重要。家庭经营酒店的客人以及环保意识较高的客人倾向于接受较低的室温，而价格折扣可以弥补客人较低的感知吸引力。全因素实验结果表明，当酒店也为节能做出贡献时，消费者更愿意参与节能，这也影响了酒店的整体吸引力。研究结果有助于使旅游业和酒店业变得更加环保。这表明酒店管理者如何鼓励消费者采取更可持续的行为。