The prevalence of platform-based multinational corporations (PMNCs) has been increasing, and these businesses are encountering several growing challenges. These challenges include the dynamics and diversification of the global egulatory context (R), the evolution of platform cosystems as innovative organization forms (E), the emergence of rtificial intelligence technologies as a new capability (A), and the introduction of ata as a novel resource (D). A ‘READ’ framework is proposed to guide the research of PMNCs based on four dimensions. This framework aims to enhance comprehension of the challenges faced by PMNCs within the global context and to offer direction for future research endeavors.

中文翻译：

---

平台型跨国公司如何应对全球格局中的新挑战？ “阅读”框架


基于平台的跨国公司 (PMNC) 越来越盛行，这些企业正面临着一些日益严峻的挑战。这些挑战包括全球监管环境的动态和多样化（R）、平台生态系统作为创新组织形式的演变（E）、人工智能技术作为新能力的出现（A）以及ATA作为小说资源（D）。提出了一个“READ”框架来指导基于四个维度的 PMNCs 研究。该框架旨在加强对全球范围内 PMNC 所面临挑战的理解，并为未来的研究工作提供方向。