The respiratory community is slowly but progressively learning effective communication strategies for promoting positive messages on lung health [1, 2]. Implementation research, or the systematic study of methods that support the application of research findings and other evidence-based knowledge into policy and practice [3], has been mostly used in communicable, infectious diseases, as exemplified recently with the COVID-19 pandemic [4, 5]. However, it has been ill-used in noncommunicable diseases [6], particularly in chronic respiratory diseases [7]. It is time to change that, as lung health is a fundamental component of overall well-being; and there cannot be health without lung health [8]. After all, the vital capacity obtained by spirometry is "vital", because its impairment is a strong predictor of mortality in otherwise healthy individuals [9]. Communicating effectively about lung health is essential for raising awareness, promoting preventive behaviours, and fostering positive attitudes toward respiratory well-being.

呼吸界正在缓慢但逐步地学习有效的沟通策略，以促进有关肺部健康的积极信息[1, 2]。实施研究，或支持将研究结果和其他循证知识应用于政策和实践的方法的系统研究[3]，主要用于传染病，最近的 COVID-19 大流行就是一个例子[ 4、5]。然而，它在非传染性疾病中却被滥用[6]，特别是慢性呼吸道疾病[7]。现在是改变这一现状的时候了，因为肺部健康是整体健康的基本组成部分；没有肺部健康就不可能有健康[8]。毕竟，通过肺活量测定获得的肺活量是“至关重要的”，因为其受损是健康个体死亡率的有力预测指标[9]。关于肺部健康的有效沟通对于提高认识、促进预防行为和培养对呼吸健康的积极态度至关重要。