Purpose

This exploratory study aims to identify and prioritize key sustainable innovation challenges faced by family-owned businesses in the wine ecosystem. It also explores whether the criticality of these challenges differed pre- and post-COVID-19 by comparing the prioritization of these challenges at these two times.

Design/methodology/approach

Three methodologies were used. First, a systematic literature review identified the key sustainable innovation challenges in the wine ecosystem, which were then summarized into macro-categories (macro-challenges). Second, a panel of experts validated these challenges. Finally, the best-worst method was used using 40 qualitative interviews to prioritize the most critical challenges in two alternative scenarios to explore potential changes in challenge criticality following COVID-19.

Findings

This study provides evidence that the primary challenge to sustainable innovation (i.e. constraints on businesses because of limited financial resources) was the same pre- and post-COVID-19. In contrast, although the challenge associated with knowledge sharing was identified as a key strategy of wine ecosystem actors, particularly in recent years, it was the least critical factor at both times.

Originality/value

This exploratory study extends the conceptual boundaries of sustainable innovation by introducing it to the wine ecosystem. It establishes a practical agenda for small and medium-sized enterprises to enable managers who are constrained by limited resources to prioritize challenges. This agenda outlines a path to identifying competitive strategies. This path can also be followed by a range of stakeholders within this ecosystem to achieve resilience and define medium-to-long-term strategies. Furthermore, policymakers and governments can follow this path to formulate more targeted investment management plans and policies, thereby supporting sustainable economic growth in this key sector for many countries.

中文翻译：

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葡萄酒生态系统增长中的可持续创新挑战：基于时间的比较

 目的

这项探索性研究旨在确定葡萄酒生态系统中家族企业面临的关键可持续创新挑战并确定其优先顺序。它还通过比较这些挑战在这两个时期的优先级，探讨了这些挑战在 COVID-19 前后的重要性是否有所不同。

设计/方法论/途径

使用了三种方法。首先，系统的文献综述确定了葡萄酒生态系统中关键的可持续创新挑战，然后将其归纳为宏观类别（宏观挑战）。其次，专家小组验证了这些挑战。最后，通过 40 次定性访谈，采用最佳-最差方法对两种替代场景中最关键的挑战进行优先级排序，以探索 COVID-19 后挑战关键性的潜在变化。

 发现

这项研究提供的证据表明，可持续创新面临的主要挑战（即由于财政资源有限而对企业造成的限制）在 COVID-19 之前和之后是相同的。相比之下，尽管与知识共享相关的挑战被认为是葡萄酒生态系统参与者的关键战略，特别是近年来，但它在这两个时期都是最不重要的因素。

 原创性/价值

这项探索性研究通过将可持续创新引入葡萄酒生态系统，扩展了可持续创新的概念界限。它为中小型企业制定了切实可行的议程，使受有限资源限制的管理者能够优先考虑挑战。该议程概述了确定竞争战略的途径。该生态系统内的一系列利益相关者也可以遵循这条道路，以实现弹性并制定中长期战略。此外，政策制定者和政府可以沿着这条道路制定更有针对性的投资管理计划和政策，从而支持许多国家这一关键部门的可持续经济增长。