International Journal of Sports Marketing and Sponsorship ( IF 3.0 ) Pub Date : 2024-07-23 , DOI: 10.1108/ijsms-05-2024-0111 Galen Trail , Ari Kim , Hyejin Bang , Jessica R. Braunstein-Minkove
Purpose
Despite the use of plagiarism-checking software and current ethical guidelines in sport management journals, raising awareness of ethical concerns and potential risks of artificial intelligence (AI) applications is necessary. This paper discusses how AI affects ethical research and publishing and provides guidelines for sport management scholars to ensure quality and integrity of their research.
Design/methodology/approach
A comprehensive review and critical analysis of literature was performed to evaluate research ethics, potential risks, and guiding principles for the use of AI in research.
Findings
Ethical research guidelines for quantitative sport management research were proposed. The guidelines encompass seven principles for the proper use of AI and ethical conduct specific to the research methods, data analysis, and results, which would be challenging for AI to accurately replicate.
Originality/value
This study provides an original contribution to the field of sport management because numerous questions concerning ethics and AI have not been addressed until now. The guidelines are suitable for use by sport management scholars, concerning the accuracy, validity, and quality of research while mitigating ethical risks in AI-generated content.
中文翻译:
定量体育管理研究中的伦理:人工智能的影响
目的
尽管体育管理期刊使用了抄袭检查软件和当前的道德准则,但仍有必要提高人们对人工智能(AI)应用的道德问题和潜在风险的认识。本文讨论了人工智能如何影响伦理研究和出版,并为体育管理学者提供指导,以确保其研究的质量和完整性。
设计/方法论/途径
对文献进行了全面审查和批判性分析,以评估研究伦理、潜在风险以及在研究中使用人工智能的指导原则。
发现
提出了定量体育管理研究的伦理研究指南。该指南涵盖了正确使用人工智能的七项原则以及特定于研究方法、数据分析和结果的道德行为,这对于人工智能的准确复制来说是一项挑战。
原创性/价值
这项研究为体育管理领域做出了原创性贡献,因为迄今为止有关道德和人工智能的许多问题尚未得到解决。该指南适合体育管理学者使用,涉及研究的准确性、有效性和质量,同时降低人工智能生成内容的道德风险。