Commercial determinants of health frameworks aim to identify the features and actions of corporate entities that can influence health. This Viewpoint conceptualises the work of the news media as a set of commercial forces and provides a framework that can help researchers better understand how features and actions of the news media shape health and health equity. We discuss four key features of news media action that can shape health: agenda setting, framing, priming, and tactics of persuasion. Beyond the direct role of the media in shaping health, we also explore pathways (ie, public relation activities, advertising, and economic pressures) in which the media is used by other commercial actors to affect health. A better understanding of how news media operates can help inform efforts to improve media actions to aid in improving population health outcomes.

中文翻译：

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新闻媒体作为健康的商业决定因素


健康框架的商业决定因素旨在确定可能影响健康的企业实体的特征和行为。该观点将新闻媒体的工作概念化为一组商业力量，并提供了一个框架，可以帮助研究人员更好地理解新闻媒体的特征和行为如何塑造健康和健康公平。我们讨论了影响健康的新闻媒体行动的四个关键特征：议程设置、框架、启动和说服策略。除了媒体在塑造健康方面的直接作用之外，我们还探索其他商业行为者利用媒体影响健康的途径（即公共关系活动、广告和经济压力）。更好地了解新闻媒体的运作方式有助于为改善媒体行动提供信息，以帮助改善人口健康结果。