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Memorable wildlife tourism experience: Evidence from the Mole National Park
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2024-07-08 , DOI: 10.1016/j.jdmm.2024.100904
Erose Sthapit , Chunli Ji , Frederick Dayour , Frank Badu-Baiden

The goal of this research was to develop and validate an integrative model for memorable wildlife tourism experience. The study examined how escapism, experience co-creation, existential authenticity, and experiential satisfaction serve as drivers of memorable wildlife experience. It further explored the connection between memorable wildlife tourism experience and hedonic well-being, eudaimonic well-being, place attachment and pro-environmental behaviour. The sample consists of 361 international tourists aged 18 years or more who visited the Mole National Park in Ghana between October 2022 and September 2023 for a wildlife safari. Results reveals that as experience co-creation, experiential authenticity, and experiential satisfaction increase, the more memorable wildlife tourism experience becomes. Enhanced experiential satisfaction and memorable experiences are associated with heightened hedonic well-being, eudaimonic well-being, place attachment, and pro-environmental behaviour. The theoretical and managerial implications as well as recommendations for future studies are presented.

中文翻译:


令人难忘的野生动物旅游体验:来自莫尔国家公园的证据



这项研究的目标是开发和验证一个综合模型,以提供令人难忘的野生动物旅游体验。该研究探讨了逃避现实、体验共同创造、存在真实性和体验满足感如何成为令人难忘的野生动物体验的驱动力。它进一步探讨了难忘的野生动物旅游体验与享乐福祉、幸福福祉、地方依恋和环保行为之间的联系。该样本由 361 名 18 岁或以上的国际游客组成,他们于 2022 年 10 月至 2023 年 9 月期间访问加纳莫尔国家公园进行野生动物狩猎。结果表明,随着体验共同创造、体验真实性和体验满意度的提高,野生动物旅游体验变得更加令人难忘。增强的体验满意度和难忘的经历与增强的享乐福祉、幸福感、地方依恋和环保行为相关。提出了理论和管理意义以及对未来研究的建议。
更新日期:2024-07-08
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