TikTok has rapidly emerged as one of the foremost social media platforms for young adults and adolescents, becoming the most-downloaded app in 2022. With its broad reach across demographics, TikTok may be leveraged as a tool for teaching and destigmatizing topics such as menstruation. This study is the first to analyze the quality of menstruation-related content on TikTok. This cross-sectional study of TikTok videos and corresponding accounts examined six pre-determined menstruation-related hashtags in May 2023. Deductive qualitative analysis was performed between three coders to identify themes and content of the available videos. A total of 140 videos created by 107 unique accounts were identified. The videos had varying purposes including audience education (66%), entertainment (35%), and product advertisement (17%). Videos mentioned various menstrual hygiene products, menstruation-related advice, and symptoms of menses. A vast majority of videos appeared to be created by laypersons with only 8% being led by health-care professionals. With TikTok's usage as a social platform among youth, it displays potential as a tool to enhance menstrual education and destigmatization. There is a need for more menstruation experts to join the platform and provide quality material for users.

中文翻译：

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通过 TikTok 探索月经教育：描述性内容分析


TikTok 已迅速成为年轻人和青少年最重要的社交媒体平台之一，并在 2022 年成为下载次数最多的应用程序。凭借其广泛的受众群体，TikTok 可能会被用作教育和消除月经等话题污名化的工具。这项研究首次分析了 TikTok 上与月经相关的内容的质量。这项针对 TikTok 视频和相应帐户的横断面研究检查了 2023 年 5 月预先确定的六个与月经相关的主题标签。在三位编码员之间进行了演绎定性分析，以确定可用视频的主题和内容。共识别出由 107 个独特帐户创建的 140 个视频。这些视频有不同的目的，包括受众教育（66%）、娱乐（35%）和产品广告（17%）。视频提到了各种经期卫生用品、经期相关建议以及经期症状。绝大多数视频似乎是由非专业人士制作的，只有 8% 是由医疗保健专业人员主导的。随着 TikTok 作为年轻人的社交平台的使用，它显示出作为加强月经教育和消除污名化工具的潜力。需要更多的月经专家加入平台，为用户提供优质素材。