Agriculture is a key economic driver but also a significant contributor to environmental challenges. Despite promotion, uptake of agricultural technologies remains low due to various challenges. This study explores challenges and solutions in the adoption of agricultural technology in Thailand, emphasising its positive impact on agri‐food sector sustainability. We developed a conceptual framework based on technology adoption literature review. Employing multiple case studies, our research uncovers challenges not only at the farmer level but also within the agricultural ecosystem level. Addressing these challenges requires comprehensive changes in physical, digital, and legal infrastructure. Solutions include reshaping farmer mindsets and enhancing awareness of technology benefits. Despite limitations to the agri‐food industry in Thailand, the study offers valuable insights for technology providers and policymakers, contributing to the literature on technology adoption by smallholder farmers. Our findings emphasise the need for sustainability strategies in the agri‐food sector through greater technology uptake to enhance environmental sustainability.

中文翻译：

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实现农业食品工业的可持续发展：通过创新应对农业技术采用的挑战


农业是关键的经济驱动力，但也是造成环境挑战的重要因素。尽管得到了推广，但由于各种挑战，农业技术的采用率仍然很低。本研究探讨了泰国采用农业技术的挑战和解决方案，强调其对农业食品部门可持续性的积极影响。我们根据技术采用文献综述开发了一个概念框架。我们的研究采用多个案例研究，揭示了农民层面和农业生态系统层面的挑战。应对这些挑战需要物理、数字和法律基础设施的全面变革。解决方案包括重塑农民心态和提高对技术优势的认识。尽管泰国农业食品行业存在局限性，但该研究为技术提供者和政策制定者提供了宝贵的见解，为小农采用技术的文献做出了贡献。我们的研究结果强调，农业食品行业需要通过更多地采用技术来制定可持续发展战略，以增强环境的可持续性。