By blurring the boundaries between digital and physical realities, Augmented Reality (AR) is transforming consumers' perceptions of themselves and their environments. This review demonstrates AR's capacity to influence psychology and behavior in profound ways. We begin by providing a concise introduction to AR, considering its technical, practical, and theoretical properties. Next, we showcase a multi-disciplinary set of recent studies that explore AR's impact on psychological processes and behavioral outcomes. We conclude by offering a selection of potential future research directions designed to deepen our understanding of the psychological and behavioral implications of AR experiences.

中文翻译：

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连接数字和物理：增强现实的心理学


通过模糊数字现实和物理现实之间的界限，增强现实 (AR) 正在改变消费者对自身及其环境的看法。这篇评论展示了 AR 深刻影响心理和行为的能力。我们首先简要介绍 AR，考虑其技术、实践和理论特性。接下来，我们展示了一系列多学科的最新研究，这些研究探讨了 AR 对心理过程和行为结果的影响。最后，我们提供了一系列潜在的未来研究方向，旨在加深我们对 AR 体验的心理和行为影响的理解。