There are high expectations towards extended reality (XR), namely the “metaverse”. However, human performance in the metaverse has been called into question when undertaking everyday activities (e.g., working, shopping, and learning etc.), as complex human-technology interaction required may hinder cognitive abilities such as processing of information. Therefore, this study attempts to address whether and how XR impacts abilities to recall and recognize information in daily-life settings. We investigated the effects of VR and AR in a 2 (VR: yes vs. no) × 2 (AR: yes vs. no) between-subjects design experiment related to a shopping task (N = 153) on textual (product names) and pictorial (product pictures) recognition and recall. The results show that textual information recall and pictorial information recognition did not significantly suffer in XR compared to shopping in a brick-and-mortar store. While regarding textual information recognition performance, the results show that fully physical environments offered the highest performance compared to the different XR technologies being used. Overall, the study provides important findings and guidance for the use of extended reality technologies in consumer-facing businesses, as well as the use of XR in everyday life in general.

人们对扩展现实（XR），即“元宇宙”抱有很高的期望。然而，在进行日常活动（例如工作、购物和学习等）时，虚拟宇宙中的人类表现受到质疑，因为所需的复杂的人机交互可能会阻碍信息处理等认知能力。因此，本研究试图探讨 XR 是否以及如何影响日常生活中回忆和识别信息的能力。我们研究了 VR 和 AR 在与购物任务 (N = 153) 相关的 2（VR：是 vs. 否） × 2（AR：是 vs. 否）受试者间设计实验中对文本（产品名称）的影响以及图片（产品图片）的识别和回忆。结果表明，与在实体店购物相比，XR 中的文本信息回忆和图片信息识别并未受到显着影响。在文本信息识别性能方面，结果表明，与所使用的不同 XR 技术相比，完全物理环境提供了最高的性能。总体而言，该研究为在面向消费者的企业中使用扩展现实技术以及在日常生活中使用 XR 提供了重要的发现和指导。