This paper empirically investigates the determinants of willingness to do good of green investment within a real-world context. Using data from a questionnaire administered between December 2021 and January 2022 to French individual investors, we find that “being good” (altruism) and “acting for good” (perceived impact) exert a substantial influence on both the decision-making process and the amount invested in green funds, while positive emotions (warm glow) are not significantly linked. This research highlights the core importance of altruism in green investment decision.

中文翻译：

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为善而行、为善还是为善而感觉良好？探讨影响个人投资者投资绿色基金意愿的因素


本文实证研究了现实世界背景下绿色投资意愿的决定因素。使用 2021 年 12 月至 2022 年 1 月对法国个人投资者进行的问卷调查数据，我们发现“行善”（利他主义）和“行善”（感知影响）对决策过程和投资决策产生重大影响。绿色基金的投资金额与积极情绪（温暖的光芒）没有显着相关。这项研究强调了利他主义在绿色投资决策中的核心重要性。