Legacy companies are firms that rely on stable business models, established internal processes, and familiar technologies. Existing research acknowledges that legacy companies need to explore new technologies, but scholars largely neglect to analyze how this process unfolds. This knowledge gap is particularly relevant when disruptive technological paradigms are about to modify the business arena, as in the case of the metaverse. This article presents an inductive qualitative approach to understanding why and how legacy companies explore the metaverse. The metaverse exploration process is purpose-driven and largely incremental. Capabilities co-specialization facilitates the use of complementary resources for new purposes, subsequently determining the path toward different strategic fit configurations.

中文翻译：

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从传统公司的角度探索元宇宙：基于能力的观点


传统公司是依赖稳定的商业模式、既定的内部流程和熟悉的技术的公司。现有研究承认传统企业需要探索新技术，但学者们很大程度上忽视了分析这一过程是如何展开的。当颠覆性技术范式即将改变商业领域时，这种知识差距尤其重要，就像元宇宙的情况一样。本文提出了一种归纳定性方法来理解传统公司探索元宇宙的原因和方式。元宇宙探索过程是有目的的，并且很大程度上是渐进的。能力共同专业化有助于将互补资源用于新目的，从而确定不同战略匹配配置的路径。