Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk,Journal of Hospitality Marketing & Management

当前位置： X-MOL 学术 › J. Hosp. Market. Manag. › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2024-06-19 , DOI: 10.1080/19368623.2024.2368040
Mesut Cicek ₁ , Dogan Gursoy _{2,

3} , Lu Lu ₄

Affiliation

While the presence of the term “Artificial Intelligence (AI)” in a product description may be viewed as a sign of that product having advanced capabilities and features, it may also trigger fear an...

中文翻译：