This paper introduces a novel theoretical lens of pseudo-community trust and studies its effect on member disclosure on social networking sites (SNSs). We collect survey data from 229 SNS users and validate the research model using the structural equation modeling method. Findings indicate the effect of pseudo-community trust in promoting member self-disclosure and reveal the contingency of its effect. Moreover, our findings report important antecedents to pseudo-community trust and evidence their indirect effects on member self-disclosure through pseudo-community as a mediator. This research contributes to the trust literature and self-disclosure literature on SNSs.

中文翻译：

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伪社区信任与成员自我表露：实证研究


本文介绍了一种新颖的伪社区信任理论视角，并研究了其对社交网站（SNS）上成员披露的影响。我们收集了 229 个 SNS 用户的调查数据，并使用结构方程建模方法验证了研究模型。研究结果表明了伪社区信任在促进成员自我披露方面的作用，并揭示了其作用的偶然性。此外，我们的研究结果报告了伪社区信任的重要前因，并证明了它们通过伪社区作为中介对成员自我披露的间接影响。这项研究对 SNS 上的信任文献和自我披露文献做出了贡献。