This study examines the moderated mediation model grounded in the natural resource‐based view (NRBV) theory, evaluating the influence of green entrepreneurial orientation (GEO) on green competitive advantage (GCA) in Pakistani manufacturing firms. It emphasises the mediating role of green innovation (GI) and the conditional impact of green absorptive capacity (GAC). The study used hierarchical regression and moderated mediation analyses on a dataset consisting of 373 responses. The results reveal that GEO significantly influences GCA, with both radical and incremental GI (IGI) partially mediating this relationship. Moreover, the relationship between GEO, radical GI (RGI), and GCA is strengthened when GAC is high. The moderated mediating effects reveal that the mediating role of RGI is more pronounced when GAC is high. These findings provide valuable insights into enhancing green competitiveness by promoting eco‐innovation in manufacturing companies and advancing green entrepreneurship research.

中文翻译：

---

可持续转型：绿色创业、绿色创新和绿色吸收能力的相互作用，重新定义绿色竞争优势


本研究检验了基于自然资源观（NRBV）理论的调节中介模型，评估了绿色创业导向（GEO）对巴基斯坦制造企业绿色竞争优势（GCA）的影响。它强调绿色创新（GI）的中介作用和绿色吸收能力（GAC）的条件影响。该研究对包含 373 个响应的数据集使用了分层回归和有调节的中介分析。结果表明，GEO 显着影响 GCA，激进 GI 和增量 GI (IGI) 部分调节了这种关系。此外，当 GAC 高时，GEO、激进 GI (RGI) 和 GCA 之间的关系会加强。调节的中介效应表明，当 GAC 高时，RGI 的中介作用更明显。这些发现为通过促进制造企业的生态创新和推进绿色创业研究来增强绿色竞争力提供了宝贵的见解。