Among the defining features of the contemporary global economy are the digital disruption of economic sectors and the accompanying political and regulatory conflicts. Across the world, multinational technology firms have mobilized consumers as a key ally in these conflicts, a critical element of the platform power they wield. In this article, I examine how non-consumer identities can limit the exercise of platform power by such firms. By synthesizing the concept of platform power with research on political consumerism and national identity, I argue that activating national identity can generate opposition to policies favorable to multinational technology firms and, in turn, curtail their ability to appeal to public support. Empirically, this article uses an online, nationally representative survey fielded in Canada. I explore the determinants of support for global regulatory cooperation and the domestic policy status quo, as well as the causal effect of consumer and national identity framing using vignette experiments across three issue areas: banking, telecommunications, and taxation. The findings reveal that activating consumer identities consistently shifts support but the effect of national identity is more variable. This article thus contributes to scholarship on the digital economic transformation and the exercise of business power in the global economy.

中文翻译：

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全球经济中的国家认同和平台力量的局限性


当代全球经济的决定性特征包括经济部门的数字化颠覆以及随之而来的政治和监管冲突。在世界各地，跨国科技公司已动员消费者作为这些冲突中的关键盟友，这是他们所掌握的平台权力的关键要素。在本文中，我研究了非消费者身份如何限制此类公司行使平台权力。通过将平台权力的概念与政治消费主义和民族认同的研究相结合，我认为激活民族认同可能会产生对有利于跨国科技公司的政策的反对，进而削弱它们吸引公众支持的能力。根据经验，本文使用了在加拿大进行的一项具有全国代表性的在线调查。我通过银行、电信和税收这三个问题领域的小插曲实验，探讨了支持全球监管合作和国内政策现状的决定因素，以及消费者和国家身份框架的因果效应。研究结果表明，激活消费者身份会持续改变支持，但国家身份的影响则更加多变。因此，本文有助于研究数字经济转型和全球经济中商业力量的行使。