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Corporate good deed and service failure: does being good lead to forgiveness?
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2024-06-21 , DOI: 10.1080/19368623.2024.2362732
Chia Yen Yang 1 , Fandy Tjiptono 2 , Christina Kwai Choi Lee 3 , Jasmine May Yee Loo 4
Affiliation  

While Corporate Social Responsibility (CSR) has a positive influence on transactional outcomes following a service failure in the hospitality industry, little is known about its influence on consum...

中文翻译:


企业的善行和服务失败:行善会导致宽恕吗?



虽然企业社会责任 (CSR) 对酒店业服务失败后的交易结果产生积极影响,但对其对消费的影响却知之甚少。
更新日期:2024-06-21
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