Purpose

Considering the important role of knowledge management in the global growth of world economies, the importance of knowledge management in the tourism industry can hardly be overestimated. Knowledge management, empowering leadership and innovation can open new research prospects for online travel and tourism, thereby increasing organizational capacity. In this context, this study aims to investigate the relationship between knowledge management practices and transformational leadership, along with the mediating role in this relationship of leadership communication. Knowledge management practices are discussed through the lens of managers’/organizational perspectives working in the online travel and tourism industry.

Design/methodology/approach

Using a descriptive research method, the data were collected from a total of 174 managers/senior executives working in the online travel and tourism sectors. The proposed conceptual framework was evaluated using structural equation modeling through AMOS 21 and Process Macro (SPSS-Plugin).

Findings

The results revealed a significant increase in the adoption of knowledge management practices in the online travel and tourism sector under transformative leadership. The results also highlighted that effective communication is a vital contributor and significant complementary mediator in the relationship between transformative leadership and knowledge management practices.

Practical implications

The results of this study suggest that transformational leaders, who are equipped with the “high touch” nature of leadership and the “high tech” aspect of the contemporary workplace, are the best fit to manage online travel and tourism organizations. To have an adequate knowledge management system, knowledge managers should adopt a transformative leadership style and receive comprehensive training in developing leadership abilities such as effective communication competencies.

Originality/value

To the best of the authors’ knowledge, this study is the first to demonstrate that, in emerging online travel and tourism sectors, organizational knowledge can be managed through effective leadership communication.

中文翻译：

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知识管理不再是印度旅游业的灰色地带——关于转型领导力和高管沟通的研究

 目的

考虑到知识管理在世界经济全球增长中的重要作用，知识管理在旅游业中的重要性怎么估计都不为过。知识管理、增强领导力和创新能力可以为在线旅行和旅游业开辟新的研究前景，从而提高组织能力。在此背景下，本研究旨在调查知识管理实践与变革型领导之间的关系，以及领导力沟通关系中的中介作用。通过在线旅行和旅游行业工作的管理者/组织的视角来讨论知识管理实践。

设计/方法论/途径

采用描述性研究方法，收集了 174 名在线旅游行业的经理/高级管理人员的数据。通过 AMOS 21 和 Process Macro (SPSS-Plugin) 使用结构方程建模来评估所提出的概念框架。

 发现

结果显示，在变革性领导下，在线旅行和旅游行业知识管理实践的采用显着增加。结果还强调，有效沟通是变革型领导力与知识管理实践之间关系的重要贡献者和重要的补充调解者。

 实际影响

这项研究的结果表明，具有“高接触性”领导力和当代工作场所“高科技”特征的变革型领导者最适合管理在线旅行和旅游组织。为了拥有适当的知识管理系统，知识管理者应该采用变革型领导风格，并接受全面的培训，以培养有效沟通能力等领导能力。

 原创性/价值

据作者所知，这项研究首次证明，在新兴的在线旅行和旅游业领域，可以通过有效的领导沟通来管理组织知识。