Purpose

With the competitive nature of golf club operations, understanding the loyalty formation process is crucial for maintaining a competitive edge. This study investigated the sequential developmental stages of consumer loyalty, progressing through cognitive, affective, and conative stages.

Design/methodology/approach

The study conducted a survey targeting consumers who have experienced golf club services in the United States. This study operationalized reliability and trust as key indicators of the cognitive stage, hedonic motivation and social engagement as indicators of the affective stage, and loyalty as the indicator of the conative stage.

Findings

Using structural equation modeling (SEM), this study found that reliability has a significantly positive influence on trust. Trust has a significantly positive influence on hedonic motivation and loyalty. Furthermore, hedonic motivation has a significantly positive influence on social engagement and loyalty.

Originality/value

By integrating these findings within the Cognitive-Affective-Conative (CAC) framework, this study contributes to both the theoretical literature on consumer loyalty and provides practical insights for golf club management.

中文翻译：

---

揭示消费者忠诚度动态：高尔夫俱乐部忠诚度计划的见解

 目的

鉴于高尔夫球俱乐部运营的竞争性质，了解忠诚度形成过程对于保持竞争优势至关重要。本研究调查了消费者忠诚度的连续发展阶段，包括认知、情感和意动阶段。

设计/方法论/途径

该研究针对在美国体验过高尔夫球杆服务的消费者进行了一项调查。本研究将可靠性和信任作为认知阶段的关键指标，将享乐动机和社会参与作为情感阶段的指标，将忠诚作为意动阶段的指标。

 发现

本研究使用结构方程模型（SEM）发现可靠性对信任有显着的积极影响。信任对享乐动机和忠诚度有显着的积极影响。此外，享乐动机对社会参与和忠诚度有显着的积极影响。

 原创性/价值

通过将这些发现整合到认知-情感-意动 (CAC) 框架中，本研究既为消费者忠诚度的理论文献做出了贡献，也为高尔夫俱乐部管理提供了实用的见解。