Effectuation theory posits that the accrual of disparate resources from various stakeholders is key to opening up transformational opportunities to the effectual venture. Here we aim to theoretically unravel the social exchange processes of the ‘effectual ask’—petitioning resource pre-commitments—pertaining to the so-called ‘crazy quilt’ principle. To do so, we introduce and integrate into effectuation theory's foundational mechanics key insights from social exchange theory (SET), which sees social interactions as mutually beneficial ‘exchanges.’ Revisiting a prior debate, we theorize on the different types of trust, how they distinctly influence the entrepreneurship process (particularly in obtaining resource pre-commitments), and how they are built over time. We also introduce charisma as a key factor in the trust-building process, distinguishing two types of charisma—causal and effectual—as individual-level mechanisms for enabling different types of stakeholder trust and commitment.

中文翻译：

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魅力之针和信任之线：推进效果理论的疯狂被子原理


效果理论认为，不同利益相关者不同资源的积累是为有效企业提供转型机会的关键。在这里，我们的目标是从理论上阐明与所谓的“疯狂被子”原则相关的“有效请求”（请求资源预先承诺）的社会交换过程。为此，我们引入社会交换理论 (SET) 的关键见解并将其融入到效果理论的基本机制中，该理论将社会互动视为互惠互利的“交换”。明显影响创业过程（特别是在获得资源预先承诺方面）以及它们如何随着时间的推移而建立。我们还将魅力作为建立信任过程中的关键因素，区分两种类型的魅力（因果性和效果性）作为个人层面的机制，以实现不同类型的利益相关者的信任和承诺。