In the digital economy it is frequently observed that products become more valuable the larger is the number of people that use it. To account for such network effects, we introduce a new diffusion equation in a dynamic model of the firm with the aim to obtain the advertising policy that maximizes firm profits. Also an advertising budget is introduced.

中文翻译：

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数字经济和广告扩散模型：临界质量和失速均衡


在数字经济中，人们经常观察到，产品的使用人数越多，其价值就越高。为了解释这种网络效应，我们在公司动态模型中引入了一个新的扩散方程，旨在获得最大化公司利润的广告政策。还介绍了广告预算。