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Hospitality and tourism experience in metaverse: an examination of users’ behavior, motivations, and preferences
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2024-05-27 , DOI: 10.1080/19368623.2024.2358888 Soyeun Olivia Lee 1 , Qi Wu 2 , Sunghyup Sean Hyun 3
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2024-05-27 , DOI: 10.1080/19368623.2024.2358888 Soyeun Olivia Lee 1 , Qi Wu 2 , Sunghyup Sean Hyun 3
Affiliation
The rise of the metaverse presents an outlook for revitalizing the hospitality and tourism industry and garnering recognition across professional spheres. This study explores the motivations and pr...
更新日期：2024-05-27
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