Sustainability is becoming a vital theme in the development of tourism-related industries and have been notably investigated in the aviation and accommodation industries, but, sustainability in the context of the tourism shopping industry, which generates a great proportion of the tourism and travel sectors' contribution to gross domestic product, has been rarely studied. Using discrete choice modelling, this study holistically models the impact of tourist heterogeneity on tourist shoppers' preference towards different sustainability features and estimates their attribute-specific willingness to pay under a three-pillar framework. Tourists' heterogeneity underlying their sustainability-related behavioural tendency and socio-demographic profiles are depicted by market segmentation and its socio-demographic determinants, respectively. Segment-specific behaviour, sustainability willingness to pay and socio-demographic profiles are then presented to provide managerial implications in a more comprehensive manner.

中文翻译：

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游客支持可持续购物消费的整体模型：游客异质性的作用


可持续发展正在成为旅游相关产业发展的一个重要主题，尤其是在航空和住宿行业中得到了广泛的研究，但是，可持续发展在旅游购物行业的背景下，旅游购物行业在旅游和旅行行业中占据了很大的比例。其对国内生产总值的贡献却很少被研究。本研究使用离散选择模型，全面模拟了游客异质性对游客购物者对不同可持续性特征的偏好的影响，并在三支柱框架下估计了他们特定属性的支付意愿。游客的可持续性相关行为倾向和社会人口特征背后的异质性分别通过市场细分及其社会人口决定因素来描述。然后提出特定细分市场的行为、可持续性支付意愿和社会人口概况，以更全面的方式提供管理影响。