Start and end temporal landmarks are powerful in altering individual perceptions and behavior. However, there has been little research on how temporal landmarks affect tourists' choice of destination. This paper draws on conservation of resources theory in analyzing how temporal landmarks influence tourists' choice of cultural vs. natural destinations. In four studies based on secondary data analyses and experiments, using different operationalizations of temporal landmarks and tourism destinations, and recruiting samples from distinct cultural backgrounds, we show that end temporal landmarks deplete tourists' perceived psychological resources and increase their preference for natural over cultural destinations. However, this effect is mitigated when a tourist has a circular time perspective. This paper contributes to the theoretical literature about temporal landmarks and destination decision-making by showing the effect of temporal landmarks on tourists’ destination preferences. It also provides useful insights for tourism marketers aiming to advertise cultural or natural destinations at the beginning or end of a period.

中文翻译：

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选择文化还是自然：时间地标如何影响旅游目的地偏好


开始和结束时间标志对于改变个人的看法和行为非常有效。然而，关于时间地标如何影响游客目的地选择的研究却很少。本文利用资源保护理论来分析时间地标如何影响游客对文化与自然目的地的选择。在基于二次数据分析和实验的四项研究中，使用时间地标和旅游目的地的不同操作化，并从不同的文化背景中招募样本，我们表明，结束时间地标耗尽了游客的感知心理资源，并增加了他们对自然目的地而非文化目的地的偏好。然而，当游客具有循环时间视角时，这种影响就会减轻。本文通过展示时间地标对游客目的地偏好的影响，为有关时间地标和目的地决策的理论文献做出了贡献。它还为旨在在一段时期开始或结束时宣传文化或自然目的地的旅游营销人员提供了有用的见解。