The perception of regional opportunities is the crucial starting point of the entrepreneurial process. To explain regional opportunity perception in general and innovative regional opportunity perception specifically is of key interest for steering regional entrepreneurial activities. It is known that entrepreneurship is a regional phenomenon; thus, the interrelation between individual inhabitants of a region and their regional context is of crucial relevance. A primary data collection in Germany assessed the regional embeddedness of inhabitants on four levels—actor, network, environment, and culture. The relation between these levels and the likelihood of opportunity perception is analysed by applying binary logistic regression analyses. The results suggest that regional embeddedness matters, although innovative regional opportunity perception is less dependent on regional embeddedness than regional opportunity perception in general. Derived from the results, entrepreneurship policies aiming at regional economic development, potentially profit most when policies focus on innovative entrepreneurial endeavours.

对区域机会的感知是创业过程的关键起点。解释一般的区域机会认知和具体的创新区域机会认知对于指导区域创业活动至关重要。众所周知，创业是一种区域现象；因此，一个区域的个体居民与其区域环境之间的相互关系至关重要。德国收集的主要数据从四个层面评估了居民的区域嵌入性：参与者、网络、环境和文化。通过应用二元逻辑回归分析来分析这些水平与机会感知可能性之间的关系。结果表明，区域嵌入性很重要，尽管创新性区域机会感知对区域嵌入性的依赖程度低于一般区域机会感知。从结果来看，以区域经济发展为目标的创业政策，当政策重点关注创新型创业努力时，可能获得最大收益。