Purpose

Social media provides a convenient way to popularise first aid knowledge amongst the general public. So far, little is known about the factors influencing individuals’ adoption of first aid knowledge on social media. Drawing on the information adoption model (IAM), this study investigates the joint effects of cognitive factors (e.g. perceived information usefulness (PIU)), affective factors (e.g. arousal (AR)) and social factors (e.g. descriptive norms (DN)) on first aid knowledge adoption (KA) and examines their antecedent cues from the perspective of information characteristics.

Design/methodology/approach

The data were collected from 375 social media users, and the structural equation model was adopted to analyse the results.

Findings

The results indicate that PIU, AR and DN all have positive direct effects on first aid KA. Additionally, the study highlights the positive synergistic effect of AR and PIU. Furthermore, the study suggests that AR is determined by message vividness (MV) and emotional tone (ET), whilst DN are determined by peer endorsement (PEE) and expert endorsement (EXE).

Originality/value

Our research is groundbreaking as it delves into the adoption of first aid knowledge through social media, thus pushing the boundaries of existing information adoption literature. Additionally, our study enhances the IAM by incorporating emotional and social elements and provides valuable insights for promoting the spread of first aid knowledge via social media.

中文翻译：

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通过扩展的信息采用模型了解社交媒体上急救知识的采用

 目的

社交媒体为向公众普及急救知识提供了便捷的途径。到目前为止，人们对影响个人在社交媒体上采用急救知识的因素知之甚少。本研究利用信息采用模型（IAM），探讨了认知因素（例如感知信息有用性（PIU））、情感因素（例如唤醒度（AR））和社会因素（例如描述性规范（DN））对信息采纳的联合影响。急救知识采用（KA）并从信息特征的角度检查其先行线索。

设计/方法论/途径

数据收集自375名社交媒体用户，采用结构方程模型对结果进行分析。

 发现

结果表明PIU、AR和DN均对急救KA具有积极的直接影响。此外，该研究还强调了 AR 和 PIU 的积极协同作用。此外，研究表明，AR 由消息生动度（MV）和情绪基调（ET）决定，而 DN 由同行认可（PEE）和专家认可（EXE）决定。

 原创性/价值

我们的研究具有开创性，因为它深入探讨了通过社交媒体采用急救知识，从而突破了现有信息采用文献的界限。此外，我们的研究通过融入情感和社交元素增强了 IAM，并为通过社交媒体促进急救知识的传播提供了宝贵的见解。