The COVID-19 pandemic has highlighted the vulnerabilities of the global food system, underscoring the need for a sustainable transformation of the food system. With the advent of new digital technologies emerging as critical tools for achieving the agricultural shift, it is important to understand farmers’ adoption decisions better. This study aims to systematically uncover and delineate the varied forms of experiences farmers have with new digital technologies and investigate how these experiences impact the organizational adoption decisions on the farm. In this study, twenty interviews with apple growers, wine makers, and intermediaries from a German region encompassing Saxony, Thuringia, and Saxony–Anhalt were conducted and analyzed. Through the lens of the modified adaptive capacity wheel and alongside the interview data, five relevant types of experiences were identified. These types of experiences are closely related to farmers’ adaptation motivation (AM) and adaptation belief (AB), potentially influencing their future decisions about the adoption of digital technologies. This study highlights the importance of creating meaningful experiences with technologies to strengthen farmers’ AM and AB.

COVID-19 大流行凸显了全球粮食系统的脆弱性，强调了粮食系统可持续转型的必要性。随着新数字技术的出现成为实现农业转型的关键工具，更好地了解农民的采用决策非常重要。本研究旨在系统地揭示和描述农民使用新数字技术的各种形式的经验，并调查这些经验如何影响农场的组织采用决策。在这项研究中，对来自德国萨克森州、图林根州和萨克森-安哈尔特州的苹果种植者、酿酒师和中间商进行了 20 次采访。通过修改后的适应性能力轮的镜头以及访谈数据，确定了五种相关的体验类型。这些类型的经历与农民的适应动机（AM）和适应信念（AB）密切相关，可能影响他们未来采用数字技术的决策。这项研究强调了利用技术创造有意义的经验来增强农民的 AM 和 AB 的重要性。