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Advance booking pricing strategies: A comparison of the pre- and post- Covid-19 situation in the cruise industry
Tourism Management Perspectives ( IF 7.3 ) Pub Date : 2024-05-28 , DOI: 10.1016/j.tmp.2024.101260 Josep Maria Espinet-Rius , Ariadna Gassiot-Melian , Lluís Coromina
Tourism Management Perspectives ( IF 7.3 ) Pub Date : 2024-05-28 , DOI: 10.1016/j.tmp.2024.101260 Josep Maria Espinet-Rius , Ariadna Gassiot-Melian , Lluís Coromina
This article analyses advance booking pricing strategies in the cruise industry before and after Covid-19 was declared a pandemic. To provide a complete picture of the booking process, booking information for departures from the date of data collection up to two years in advance has been analysed. This resulted in an extensive database of more than 1.6 million cruise prices from February 2019 to March 2021. The hedonic approach was used to estimate 121 regression models. Other price determinants considered in the study include the number of nights on the itinerary, cabin type, cruise company, place of departure, ship capacity, ship rating and month of departure. The results show that, in general, the earlier the booking, the more expensive the itinerary. This was accentuated by the uncertainty following the declaration of the Covid-19 pandemic. However, heterogeneous and selective pricing strategies for advance bookings were found, depending mainly on the cruise line and the place of departure. It is therefore possible to find cases where booking in advance is cheaper.
中文翻译:
提前预订定价策略:Covid-19前后邮轮行业情况比较
本文分析了 Covid-19 被宣布为大流行之前和之后游轮行业的提前预订定价策略。为了提供预订流程的完整情况,我们对数据收集之日起最多提前两年的出发预订信息进行了分析。这形成了一个包含 2019 年 2 月至 2021 年 3 月超过 160 万条邮轮价格的广泛数据库。特征方法用于估计 121 个回归模型。研究中考虑的其他价格决定因素包括行程中的住宿天数、客舱类型、游轮公司、出发地点、船舶运力、船舶等级和出发月份。结果显示,一般来说,预订越早,行程越贵。 Covid-19 疫情宣布后的不确定性加剧了这一点。然而,提前预订的定价策略存在差异性和选择性,主要取决于邮轮航线和出发地。因此,可能会发现提前预订更便宜的情况。
更新日期:2024-05-28
中文翻译:
提前预订定价策略:Covid-19前后邮轮行业情况比较
本文分析了 Covid-19 被宣布为大流行之前和之后游轮行业的提前预订定价策略。为了提供预订流程的完整情况,我们对数据收集之日起最多提前两年的出发预订信息进行了分析。这形成了一个包含 2019 年 2 月至 2021 年 3 月超过 160 万条邮轮价格的广泛数据库。特征方法用于估计 121 个回归模型。研究中考虑的其他价格决定因素包括行程中的住宿天数、客舱类型、游轮公司、出发地点、船舶运力、船舶等级和出发月份。结果显示,一般来说,预订越早,行程越贵。 Covid-19 疫情宣布后的不确定性加剧了这一点。然而,提前预订的定价策略存在差异性和选择性,主要取决于邮轮航线和出发地。因此,可能会发现提前预订更便宜的情况。