In this paper we report insights on barriers to active travel among the Pakistani heritage community in Bradford UK, generated using the participatory Photovoice method. This is the largest minoritized ethnic group in Bradford, and though most segments of the UK population need to be more physically active, those of non-white ethnicities, and South Asian heritage in particular, are generally significantly less active than average. Insufficient physical activity (including active travel) contributes to a significant health burden for minoritized communities as well limiting progress with increasing active travel among these communities. Increasing active travel is known to contribute to both positive health outcomes and to key transport decarbonisation aims. To meet public health goals and Net Zero emissions targets by 2050, increasing walking and cycling for short journeys will be essential but it remains difficult to achieve. There is a lack of knowledge relating to how specific cultural groups perceive active travel as an option within their local areas. We sought to explore the use of Photovoice to understand whether this method has potential to enable minoritized communities to actively consider active travel, and to provide connections between these communities and their local authorities. We recruited eight Pakistani heritage families living in Bradford to do this. Their photos were used in semi-structured interviews, and the data collectively analysed. The analysis suggested key barriers to walking and cycling could be grouped into four main categories: personal factors, social factors and those related to the local and wider environment. We also found that people's travel choices in this study are influenced by cognitive biases and social norms that are quite connected to their cultural heritage and societal position as minoritized. There were also both generational and gendered effects that need to be accounted for in intervention design. Based on participants' reflection and feedback, this report concludes participatory techniques like Photovoice offer an opportunity to break the status quo for those who are struggling to make a change by raising their social consciousness and helping them to gather evidence of their concerns.

中文翻译：

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想象与英国布拉德福德的巴基斯坦传统家庭一起积极旅行 – Photovoice 作为变革工具


在本文中，我们报告了使用参与式照片语音方法生成的关于英国布拉德福德巴基斯坦遗产社区积极旅行障碍的见解。这是布拉德福德最大的少数族裔群体，尽管英国人口的大多数部分需要更加活跃，但非白人种族，特别是南亚裔的活跃程度通常明显低于平均水平。身体活动不足（包括积极旅行）会给少数族裔社区带来重大的健康负担，并限制这些社区之间积极旅行增加的进展。众所周知，增加积极旅行有助于实现积极的健康成果和关键的交通脱碳目标。为了到 2050 年实现公共卫生目标和净零排放目标，增加步行和骑自行车短途出行至关重要，但实现起来仍然困难重重。对于特定文化群体如何将积极旅行作为其当地的一种选择，我们缺乏了解。我们试图探索 Photovoice 的使用，以了解这种方法是否有可能使少数族裔社区积极考虑主动旅行，并在这些社区与其地方当局之间建立联系。我们招募了八个居住在布拉德福德的巴基斯坦传统家庭来做这件事。他们的照片用于半结构化访谈，并对数据进行集体分析。分析表明，步行和骑自行车的主要障碍可分为四大类：个人因素、社会因素以及与当地和更广泛环境相关的因素。 我们还发现，在这项研究中，人们的旅行选择受到认知偏差和社会规范的影响，这些偏差和社会规范与他们的文化遗产和少数群体的社会地位密切相关。在干预设计中还需要考虑代际效应和性别效应。根据参与者的反思和反馈，本报告得出的结论是，像 Photovoice 这样的参与式技术为那些正在努力做出改变的人提供了一个打破现状的机会，通过提高他们的社会意识并帮助他们收集他们所关心的证据。