Purpose

This study aims to examine how the telepresence of tourists using immersive technology affects responsible travel behaviour at natural heritage sites by exploring the role of feelings.

Design/methodology/approach

This study proposed a conceptual model that was empirically tested. Data was collected through online and offline surveys from 672 respondents who used AR/VR while visiting the natural heritage sites. PLS-SEM was used to analyze the data using SmartPLS 4.0.

Findings

The findings of this study highlight how feelings are processed as information when tourists are exposed to immersive technologies. These feelings, in addition to perceived value and destination attractiveness, affect responsible travel behaviour.

Research limitations/implications

This study adds to the literature by offering insights concerning the tourists’ feelings related to responsible travel that can be evoked by getting involved in the virtual worlds. The findings suggest how managers can use immersive technology-based campaigns to promote responsible travel at natural heritage sites.

Originality/value

The literature does not elucidate the role of feelings and its dimensions (emotions and metacognitive experience) in explaining the effect of immersive technology in evoking responsible travel behaviour in the context of tourism. The current study addresses this gap and extends prior research by theorizing that feelings-as-information is the missing link between why tourists behave in a certain way, given a specific immersive stimulus.

中文翻译：

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塑造情感：沉浸式技术对负责任旅行的影响

 目的

本研究旨在通过探索感受的作用，研究使用沉浸式技术的游客的远程呈现如何影响自然遗产地负责任的旅行行为。

设计/方法论/途径

本研究提出了一个经过实证检验的概念模型。通过线上和线下调查收集了 672 名在参观自然遗产地时使用 AR/VR 的受访者的数据。 PLS-SEM 用于使用 SmartPLS 4.0 分析数据。

 发现

这项研究的结果强调了当游客接触沉浸式技术时，感受如何被处理为信息。除了感知价值和目的地吸引力之外，这些感受也会影响负责任的旅行行为。

研究局限性/影响

这项研究补充了文献，提供了有关游客对负责任旅行的感受的见解，这些感受可以通过参与虚拟世界来唤起。研究结果表明，管理人员如何利用基于技术的沉浸式活动来促进自然遗产地负责任的旅行。

 原创性/价值

文献没有阐明情感及其维度（情感和元认知体验）在解释沉浸式技术在旅游背景下唤起负责任的旅行行为方面的作用。目前的研究解决了这一差距，并扩展了先前的研究，理论认为，在特定的沉浸式刺激下，感受即信息是游客以某种方式行为的原因之间缺失的联系。