This study presents a metaverse flywheel model providing insights into how the emerging layered modular architecture of the metaverse can enable new types of value-creation opportunities for organizations. Based on interviews with early metaverse adopters and innovators, this article identifies three key metaverse affordances: prospection of future conditions, persistence of editable and evolving virtual spaces, and integration between virtual and physical worlds. The findings enhance the nascent metaverse literature by highlighting that new organizing logics are required for metaverse-specific value creation, which goes beyond the previous generation’s isolated 3D models and other interfaces.

中文翻译：

---

元宇宙飞轮：在物理和虚拟世界中创造价值


本研究提出了一个元宇宙飞轮模型，深入了解新兴的元宇宙分层模块化架构如何为组织提供新型价值创造机会。基于对早期元宇宙采用者和创新者的采访，本文确定了三个关键的元宇宙可供性：对未来条件的展望、可编辑和不断发展的虚拟空间的持久性以及虚拟世界和物理世界之间的集成。这些发现强调了元宇宙特定价值创造需要新的组织逻辑，这超越了上一代的孤立的 3D 模型和其他界面，从而增强了新生的元宇宙文献。