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The effects of augmented reality on prosocial behavior intentions in the disaster news context: The mediating role of physical presence and empathy
New Media & Society ( IF 4.5 ) Pub Date : 2024-05-27 , DOI: 10.1177/14614448241252594
Miaohong Huang 1 , Sai Datta Mikkilineni 1 , Jiyoung Lee 2 , Madison Duboise 1
Affiliation  

Despite the increasing adoption of augmented reality (AR) in journalism, there is limited scholarly attention devoted to understanding its effects compared to traditional modalities. This study investigates user engagement with AR-enabled disaster news through a between-subjects experiment ( N = 89), comparing AR, image, or text-only modalities. The results demonstrate that psychological responses to the technological affordances of AR (perceived vividness, interactivity, and novelty) did not mediate the effect of AR on physical presence. In addition, the positive indirect effect of AR on empathy was shown via physical presence. Furthermore, AR positively influenced intentions for news sharing through an increase in physical presence and empathy sequentially. These findings contribute to the growing body of research on immersive media in the journalism context, shedding light on the often-overlooked impact of AR compared to other leaner modalities, such as image or text.

中文翻译:


灾难新闻背景下增强现实对亲社会行为意图的影响:身体存在和同理心的中介作用



尽管增强现实(AR)在新闻业中的应用越来越多,但与传统方式相比,学术界对理解其效果的关注有限。本研究通过受试者间实验 (N = 89) 调查用户对 AR 灾难新闻的参与度,比较 AR、图像或纯文本模式。结果表明,对 AR 技术可供性(感知的生动性、交互性和新颖性)的心理反应并没有调节 AR 对物理存在的影响。此外,AR 对同理心的积极间接影响通过身体存在表现出来。此外,AR 通过增加身体存在感和同理心,对新闻分享的意图产生积极影响。这些发现促进了新闻领域中沉浸式媒体研究的不断发展,揭示了 AR 与其他更精简的形式(例如图像或文本)相比经常被忽视的影响。
更新日期:2024-05-27
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