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The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-05-08 , DOI: 10.1080/00913367.2024.2343287
Scott Connors 1 , Katie Spangenberg 2
Affiliation  

Advertisers are increasingly prioritizing brand awareness, as it has become a top marketing objective, yet market trends suggest that much of consumers’ brand knowledge is not easily retrieved from...

中文翻译:


心理距离在增强身份相关品牌意识中的作用



广告商越来越重视品牌知名度,因为它已成为首要营销目标,但市场趋势表明,消费者的大部分品牌知识并不容易从...
更新日期:2024-05-08
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