当前位置:
X-MOL 学术
›
Journal of Advertising
›
论文详情
Our official English website, www.x-mol.net, welcomes your
feedback! (Note: you will need to create a separate account there.)
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-05-08 , DOI: 10.1080/00913367.2024.2343287 Scott Connors 1 , Katie Spangenberg 2
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-05-08 , DOI: 10.1080/00913367.2024.2343287 Scott Connors 1 , Katie Spangenberg 2
Affiliation
Advertisers are increasingly prioritizing brand awareness, as it has become a top marketing objective, yet market trends suggest that much of consumers’ brand knowledge is not easily retrieved from...
中文翻译:
心理距离在增强身份相关品牌意识中的作用
广告商越来越重视品牌知名度,因为它已成为首要营销目标,但市场趋势表明,消费者的大部分品牌知识并不容易从...
更新日期:2024-05-08
中文翻译:
心理距离在增强身份相关品牌意识中的作用
广告商越来越重视品牌知名度,因为它已成为首要营销目标,但市场趋势表明,消费者的大部分品牌知识并不容易从...