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Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2024-05-23 , DOI: 10.1080/19368623.2024.2356524
Saeid Nosrati 1 , Levent Altinay 2 , Mahlagha Darvishmotevali 3
Affiliation  

This study investigated the effect of hotels’ eco-label credibility (HELC) on customers’ green word-of-mouth behavior through triple mediating effects of biospheric and egoistic values, pro-environ...

中文翻译:


酒店生态标签可信度与绿色口碑行为之间的多重中介效应



本研究通过生物圈和利己主义价值观、环保价值观的三重中介效应,调查了酒店生态标签可信度(HELC)对顾客绿色口碑行为的影响。
更新日期:2024-05-23
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