We adopt a dyadic, multi-referent trust perspective to assess the effects of franchisee–franchisor trust (in)congruence and franchisee trust in peers on franchisee network exit intentions, under varying levels of franchisee perceived network control. We observe a nuanced relationship between trust (in)congruence and exit intentions, revealing a negative and nonlinear effect for trust congruence, and, surprisingly, a negative effect for incongruence. The effects of trust congruence and trust in peers are distinctively moderated by perceived control; when franchisees perceive stronger control, the negative effect of trust congruence on exit intentions becomes stronger, whereas the insignificant effect of peer trust becomes positive.

中文翻译：

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特许经营网络中的信任与控制：对特许经营者网络退出意图的二元、多参照分析


我们采用二元的、多参照的信任视角来评估在不同程度的加盟商感知的网络控制下，加盟商-特许人信任（内）一致性以及加盟商对同行的信任对加盟商网络退出意图的影响。我们观察到信任一致性和退出意图之间存在微妙的关系，揭示了信任一致性的负面和非线性影响，以及令人惊讶的不一致的负面影响。信任一致性和对同伴的信任的影响明显受到感知控制的调节；当加盟商感知到更强的控制力时，信任一致性对退出意图的负面影响就会变得更强，而同伴信任的微不足道的影响就会变得积极。