International Journal of Sports Marketing and Sponsorship ( IF 3.0 ) Pub Date : 2024-05-28 , DOI: 10.1108/ijsms-04-2023-0080 George B. Cunningham , Yong Jae Ko
Purpose
The purpose of this paper is to examine the relationships among diversity, equity and inclusion (DEI), sport and the metaverse.
Design/methodology/approach
The authors overview the metaverse, sport applications and ways multilevel theory can help explain the influence of DEI.
Findings
Drawing from multilevel theory, the authors identify parallels between the sport metaverse and traditional sport as well as unique DEI opportunities in the sport metaverse.
Originality/value
The manuscript contributes to the nascent body of research regarding sport and the metaverse, with a specific focus on social issues and the importance of considering unique DEI opportunities.
中文翻译:
体育虚拟世界的多样性、公平性和包容性
目的
本文的目的是探讨多样性、公平性和包容性(DEI)、体育和虚拟世界之间的关系。
设计/方法论/途径
作者概述了虚拟宇宙、运动应用以及多层次理论可以帮助解释 DEI 影响的方式。
发现
作者根据多层次理论,确定了体育元宇宙和传统体育之间的相似之处,以及体育元宇宙中独特的 DEI 机会。
原创性/价值
该手稿为有关体育和虚拟宇宙的新兴研究做出了贡献,特别关注社会问题以及考虑独特的 DEI 机会的重要性。