This study analyzes three environmentally sustainable household consumption behaviors (optimizing the use of domestic water, minimizing food waste, and minimizing plastic packaging usage) through the model of goal‐directed behavior. The findings show that attitudes, subjective norms, perceived behavioral control, anticipated emotions, and habits are all significant predictors of the desire to adopt sustainable consumption behaviors, which directly fosters the intention to adopt these behaviors. Intention–behavior links were unique for each behavior; minimizing plastic packaging usage was the most difficult behavior to implement. This study offers useful insights into people's sustainable consumption goals and their intentions to adopt responsible consumption behaviors. A generalizable model of environmentally sustainable household behaviors that considers the three behaviors simultaneously is presented. This study suggests that business and policy strategies that could successfully promote sustainability in the household might proceed by, for example, empowering consumers or changing their habits.

中文翻译：

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调查环境可持续消费：家庭消费行为的日记研究


本研究通过目标导向行为模型分析了三种环境可持续的家庭消费行为（优化生活用水的使用、最大限度地减少食物浪费和尽量减少塑料包装的使用）。研究结果表明，态度、主观规范、感知行为控制、预期情绪和习惯都是采取可持续消费行为愿望的重要预测因素，这直接促进了采取这些行为的意图。每种行为的意图-行为联系都是唯一的；尽量减少塑料包装的使用是最难实施的行为。这项研究为人们的可持续消费目标及其采取负责任消费行为的意图提供了有用的见解。提出了同时考虑这三种行为的环境可持续家庭行为的通用模型。这项研究表明，可以成功促进家庭可持续发展的商业和政策战略可以通过赋予消费者权力或改变他们的习惯等方式进行。