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Exploring strategic multi-leveraging of sport tourism events: An action-research study
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2024-05-22 , DOI: 10.1016/j.jdmm.2024.100902
Rute Martins , Margarida Mascarenhas , Elsa Pereira

Strategic planning of sport events should promote the maximisation of local communities' benefits. Among other dimensions of interest to the host destination's stakeholders, given the aim of sustainable development, sport events leveraging must integrate economic, social and environmental perspectives, justifying its multidimensional extensiveness. The general objective of this study was to stimulate and understand the process of planning and implementing strategic multi-leverage of international open water swimming events hosted in Portugal, in 2022, addressing the economic, social, environmental, partners and sport dimensions.

中文翻译:


探索体育旅游赛事的战略多重利用:行动研究



体育赛事的战略规划应促进当地社区利益的最大化。除了主办目的地利益相关者感兴趣的其他方面外,考虑到可持续发展的目标,体育赛事的利用必须整合经济、社会和环境视角,证明其多维广泛性的合理性。本研究的总体目标是促进和了解 2022 年在葡萄牙举办的国际开放水域游泳赛事的战略性多杠杆规划和实施过程,解决经济、社会、环境、合作伙伴和体育方面的问题。
更新日期:2024-05-22
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