Through a collaborative ethnography told through narratives and a counter-map drawn from Mapuche ontology, we determine how corporate social responsibility (CSR) simultaneously fractures and strengthens the collective identity of an Indigenous community through the mechanism of community benefit sharing. This study reveals how a young Mapuche Indigenous leader, Simón, and his allies underwent the re-rooting and resurgence of their ancestral identity while resisting the construction of a hydropower project and the company’s CSR, as well as their neighbours who supported the project. This study also discusses the emergence of repoliticized spirituality because of the collective identity work dynamics. We propose that this form of spirituality is particularly salient within groups whose ancestors endured colonization. This phenomenon unfolds through a sequence of mechanisms, including collectively reaching breaking points catalysed by external threats (e.g. large-scale projects) that prompt group self-reflection regarding their identity and history. Subsequently, Indigenous communities mobilize to safeguard their ancestral ontologies and spirituality. This, we assert, is a political act. We conclude by reflecting on the social responsibilities of businesses when interacting with Indigenous communities and territories. Managers and policymakers need to comprehend the potential impact of CSR initiatives on the intricate fabric of Indigenous identities.

中文翻译：

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灵性重新政治化：智利马普切社区环境冲突期间土著身份动态的合作民族志


通过通过叙述和从马普切本体论绘制的反地图来讲述的合作民族志，我们确定了企业社会责任（CSR）如何通过社区利益共享机制同时破坏和加强土著社区的集体认同。这项研究揭示了年轻的马普切土著领袖西蒙和他的盟友如何在抵制水电项目建设和公司企业社会责任以及支持该项目的邻居的同时，经历了祖先身份的重新扎根和复兴。这项研究还讨论了由于集体身份工作动态而出现的重新政治化的灵性。我们认为，这种形式的灵性在祖先遭受殖民统治的群体中尤为突出。这种现象通过一系列机制展开，包括在外部威胁（例如大型项目）的催化下集体达到突破点，促使群体对其身份和历史进行自我反思。随后，原住民社区动员起来捍卫他们祖先的本体论和灵性。我们断言，这是一种政治行为。最后，我们反思了企业在与原住民社区和地区互动时的社会责任。管理者和政策制定者需要了解企业社会责任举措对土著身份错综复杂的结构的潜在影响。