This article explores the ways in which what we call the analogue and the datafied mindsets perceive the functioning of the datafied world. Based on a qualitative interview study of two generations of media users in Estonia, Portugal, and Sweden, we present and analyze underlying patterns in participants’ media attitudes and related practices. We show that belonging to a media generation does not always produce a homogeneous mindset or a uniform attitude toward media technologies. These mindsets, being ideal-typical constructs, are not bound to individuals: the same person can display features of the analogue and the datafied mindset in relation to different parts of the datafied world. One mindset does not replace the other but rather adds another layer to the social action of the individuals. The mindsets are multi-dimensional and molded by contrasting understandings, indicating that the tenacious structures of the analogue world linger on in the datafied social space.

中文翻译：

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迈向数据化思维：数字动态和模拟弹性的概念化


本文探讨了我们所谓的类比思维和数据化思维方式如何感知数据化世界的运作。基于对爱沙尼亚、葡萄牙和瑞典两代媒体用户的定性访谈研究，我们呈现并分析了参与者媒体态度和相关实践的潜在模式。我们表明，属于媒体一代并不总是产生同质的心态或对媒体技术的统一态度。这些思维方式是理想典型的构造，不受个人的约束：同一个人可以表现出与数据化世界的不同部分相关的类比和数据化思维方式的特征。一种心态不会取代另一种心态，而是为个人的社会行为增添了另一层。这些思维方式是多维的，并由对比性的理解塑造而成，这表明模拟世界的顽强结构在数据化的社会空间中依然存在。