Purpose

This article introduces the Responsible AI for Service Excellence (RAISE) framework. RAISE is a strategic framework for responsibly integrating AI into service industries. It emphasizes collaborative AI design and deployment that aligns with the evolving global standards and societal well-being while promoting business success and sustainable development.

Design/methodology/approach

This multidisciplinary conceptual article draws upon the United Nations' Sustainable Development Goals (SDGs) and AI ethics guidelines to lay out three principles for practicing RAISE: (1) Embrace AI to serve the greater good, (2) Design and deploy responsible AI and (3) Practice transformative collaboration with different service organizations to implement responsible AI.

Findings

By acknowledging the potential risks and challenges associated with AI usage, this article provides practical recommendations for service entities (i.e. service organizations, policymakers, AI developers, customers and researchers) to strengthen their commitment to responsible and sustainable service practices.

Originality/value

This is the first service research article to discuss and provide specific practices for leveraging responsible AI for service excellence.

中文翻译：

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RAISE：利用负责任的人工智能实现卓越服务

 目的

本文介绍了负责任的人工智能卓越服务 (RAISE) 框架。 RAISE 是一个负责任地将人工智能融入服务行业的战略框架。它强调协作式人工智能设计和部署，符合不断发展的全球标准和社会福祉，同时促进商业成功和可持续发展。

设计/方法论/途径

这篇多学科概念文章借鉴了联合国可持续发展目标 (SDG) 和人工智能道德准则，提出了实践 RAISE 的三项原则：(1) 拥抱人工智能，为更大的利益服务，(2) 设计和部署负责任的人工智能，以及 ( 3）与不同服务组织进行变革性合作，以实施负责任的人工智能。

 发现

通过认识到与人工智能使用相关的潜在风险和挑战，本文为服务实体（即服务组织、政策制定者、人工智能开发人员、客户和研究人员）提供了实用建议，以加强他们对负责任和可持续服务实践的承诺。

 原创性/价值

这是第一篇讨论并提供利用负责任的人工智能实现卓越服务的具体实践的服务研究文章。