This study investigates the impact of brand and reputational differences on consumer preferences and the effect of these differences on hotel pricing decisions in response to competitors’ price promotions. Accordingly, using reputational and brand difference models, the paper explores how hotels should respond to competitor-driven price promotions. Key findings are as follows. It is not advantageous for hotels to match a competitor’s price promotion instinctively. Moreover, the hotel’s price response is symmetrical in the reputational difference model, but asymmetrical in the brand difference model. Finally, when in determining their price response, hotels should consider the magnitude of their competitors’ price promotions, the number of consumers exclusively attentive to price fluctuations, and variations in consumer preferences for different hotels.

中文翻译：

---

声誉或品牌：酒店价格促销反应不对称的原因


本研究调查了品牌和声誉差异对消费者偏好的影响，以及这些差异对酒店针对竞争对手的价格促销而做出的定价决策的影响。因此，本文利用声誉和品牌差异模型，探讨了酒店应如何应对竞争对手驱动的价格促销。主要调查结果如下。对于酒店来说，本能地跟竞争对手的价格促销并不有利。此外，酒店的价格反应在声誉差异模型中是对称的，但在品牌差异模型中是不对称的。最后，酒店在确定价格反应时，应考虑竞争对手价格促销的幅度、专门关注价格波动的消费者数量以及消费者对不同酒店偏好的差异。