The metaverse, although yet to be fully realized, offers a compelling vision: a scalable and interoperable ecosystem of virtual worlds that can be simultaneously accessed by multiple users using continuous, user-generated, and embodied identities (i.e., avatars). Since the metaverse will likely achieve widespread user adoption once innovators and early adopters recognize its values, it must evolve in a direction that appeals to these groups. However, it remains unsure what aspects of the metaverse innovators perceive as opportunities and challenges when engaging with early adopters. This article describes the opinions of users who influence the metaverse’s mass adoption, clarifying their perception of what already works well, holds high potential, and presents challenges. By synthesizing and critically evaluating this information, the article offers guidance for the future development and use of the metaverse and provides insights concerning its diffusion in society.

中文翻译：

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虚拟宇宙的传播：YouTube 影响者如何影响大众采用


元宇宙虽然尚未完全实现，但提供了一个引人注目的愿景：一个可扩展且可互操作的虚拟世界生态系统，多个用户可以使用连续的、用户生成的和具体的身份（即化身）同时访问该生态系统。由于一旦创新者和早期采用者认识到其价值，元宇宙很可能会获得广泛的用户采用，因此它必须朝着吸引这些群体的方向发展。然而，仍然不确定虚拟宇宙创新者在与早期采用者接触时将哪些方面视为机遇和挑战。本文描述了影响元宇宙大规模采用的用户的意见，澄清了他们对已经运行良好、具有巨大潜力和提出挑战的看法。通过综合和批判性评估这些信息，本文为元宇宙的未来发展和使用提供了指导，并提供了有关其在社会中传播的见解。