New product development (NPD) has become a key factor for improving enterprise competitiveness. Integrated product development (IPD) is considered a best practice for addressing the complexities of NPD, but most enterprise NPD processes face problems, such as low efficiency, long turnover, and high cost, that mismatch the demand. Using grounded theory, this article provides a case study of how Huawei's integrated product development (IPD) facilitates new product development. The research shows that Huawei has built a sustainable and replicable iterative closed loop between innovation management and business value through IPD. However, by combining consumer innovation and lean entrepreneurship theory to further analyze Huawei's IPD, it is found that there are limitations in customer development, agile development and business insight. The paper proposes an expanded approach towards new product development: incorporating lead users into the IPD process to enhance the company's business insights into NPD and integrating lean entrepreneurship theory into IPD to expedite the iteration of the company's business model. This study incorporates studies in the fields of NPD, IPD, user innovation, and lean startup theory, thus expanding the research horizon of NPD.

中文翻译：

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消费者创新视角下的新产品开发范式——以华为集成产品开发为例


新产品开发（NPD）已成为提高企业竞争力的关键因素。集成产品开发（IPD）被认为是解决NPD复杂性的最佳实践，但大多数企业NPD流程都面临着效率低、周转时间长、成本高等与需求不匹配的问题。本文运用扎根理论，提供了华为集成产品开发（IPD）如何促进新产品开发的案例研究。研究表明，华为通过IPD构建了创新管理与商业价值之间可持续、可复制的迭代闭环。然而，通过结合消费者创新和精益创业理论进一步分析华为的IPD，发现在客户开发、敏捷开发和业务洞察等方面存在局限性。论文提出了新产品开发的拓展思路：将领先用户纳入IPD流程，增强公司对NPD的业务洞察；将精益创业理论融入IPD，加快公司商业模式的迭代。本研究融合了NPD、IPD、用户创新、精益创业理论等领域的研究，从而拓展了NPD的研究视野。