Recognizing the importance of understanding visitor behavior, this study examines the intricate connection between gender and heritage tourism. A comprehensive research model is proposed, linking various aspects of heritage tourism experiences, highlighting the positive influence of engaging with food, historical sites, and co-creation on place attachment, nostalgia, and satisfaction. Using purposive sampling and personnel interviews, questionnaires were distributed to those who had a Macau holiday experience by visiting the cultural heritage site. A total of 499 questionnaires were collected. First, this study performs partial least square structural equation modeling (PLS-SEM) to test the hypotheses of the proposed comprehensive research model. Then, building on the above findings, this study conducts a Multigroup Analysis to unravel the role that gender may play within the context of heritage tourism. By shedding light on gender's impact, this research enriches the heritage tourism discourse, expanding knowledge on the complex interplay between gender and tourist experiences.

中文翻译：

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性别会对遗产旅游体验产生影响吗？通过多组分析寻找答案


认识到了解游客行为的重要性，本研究探讨了性别与遗产旅游之间的复杂联系。提出了一个综合研究模型，将遗产旅游体验的各个方面联系起来，强调与食物、历史遗迹和共同创造对地方依恋、怀旧和满意度的积极影响。采用有目的抽样和人员访谈的方式，向那些通过参观文化遗产地而有过澳门度假经历的人发放问卷。共回收问卷499份。首先，本研究进行偏最小二乘结构方程建模（PLS-SEM）来测试所提出的综合研究模型的假设。然后，基于上述发现，本研究进行了多群体分析，以揭示性别在遗产旅游背景下可能发挥的作用。通过揭示性别的影响，这项研究丰富了遗产旅游话语，扩大了对性别与旅游体验之间复杂相互作用的认识。